The Problem: Tech Fragmentation and System Overload

Miguel's team was using multiple disconnected systems: a ticketing service for registrations, an email marketing tool for promotions, and a separate app for event agendas. The result? His team spent more time as 'integration engineers' than event strategists.

• Data didn't flow between platforms, requiring manual exports and imports
• Team wasted 43 hours per event just transferring data between systems
• Multiple vendor relationships increased costs and administrative overhead
• Attendees and sponsors encountered inconsistent experiences across platforms
• Unable to provide comprehensive analytics on event performance

The Solution: Strategic Tech Consolidation with CRM Integration

Miguel proposed a balanced approach: consolidating with run.events to replace their most troublesome tools while maintaining essential integrations with their CRM. His business case focused on both immediate cost savings and long-term strategic value.

• Unified Platform Strategy:
  Replace fragmented tools with run.events' integrated registration, content management, on-site experience, and analytics
• Cost Reduction:
  Demonstrating potential 40% savings by switching from a multi-tool setup to run.events
• Time Efficiency:
  Eliminating 43 hours of manual data transfer per event to free the team for strategic work
• Data Quality:
  Creating one source of truth for attendee information to increase email campaign performance
• CRM Integration:
  Ensuring near 100% of captured leads would flow seamlessly into existing sales systems

The Results: Immediate Improvements Through Partial Adoption

After implementing run.events to replace their most problematic systems, Miguel's team delivered impressive results that validated their approach and demonstrated the value of strategic tech consolidation.

• Reduced annual software costs by 30% through vendor consolidation
• Decreased planning hours per event by eliminating data wrangling and coordination time
• Improved invite-to-registration conversion rates through better targeting and integrated follow-ups
• Higher lead quality reported by sales team due to unified attendee data and engagement metrics
• Reduced risk of system failures during events by eliminating points of failure

Learn how run.events can integrate with your current tech stack

Quick Tour: Our Event Management Walkthrough

A focused 20-minute session tailored specifically to your event's needs. Our event specialists will demonstrate exactly how run.events addresses your particular challenges.

• Personalized to your specific event
• Focused 20-minute format plus Q&A
• Led by event industry specialists
• Emphasis on your priority areas
• Practical solutions for your challenges

Ideal for: Event-specific needs, quick decision-making, focused solutions