Turn Member Engagement Into Measurable Results

Leading associations connect member engagement directly to organizational outcomes, streamline operations, and deliver consistent experiences.

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BUILT FOR ASSOCIATION LEADERS

Membership That Drives Organizational Success

Leading associations are transforming their approach to member engagement. Here's how run.events is driving this evolution:

Revenue Attribution

Move beyond basic engagement metrics to true business impact with multi-touch attribution that connects every interaction to retention, participation, and revenue growth.

Chapter Governance

Balance national control with chapter autonomy using hierarchical permissions and template-based execution that maintains brand consistency while empowering local leaders.

Precision Segmentation

Replace one-size-fits-all approaches with strategic member segmentation that delivers personalized experiences, aligns with career stages, and accelerates high-value engagement.

Enterprise Security

Meet the most stringent data protection requirements with comprehensive security, privacy controls, and compliance features that protect member information and organizational assets.

Unified Data Architecture

Eliminate data silos with bi-directional integration to your association technology ecosystem, creating a single source of truth that connects membership to your broader engagement strategy.

Personalization Engine

Deliver contextually relevant experiences based on career stage, engagement history, and professional interests that adapt in real-time to member behavior and organizational priorities.

Operational Excellence

Automate repetitive tasks with AI-driven workflows that reduce administrative overhead by up to 58%, freeing your team to focus on strategy rather than routine administration.

Hybrid Excellence

Unify in-person, virtual, and hybrid experiences with a single platform that delivers consistent engagement capabilities and data capture across all interaction models.

Ready to Transform Your Association Strategy?

Join leading associations who deliver exceptional business impact with run.events

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member-engagement
Transform Member Engagement Into Measurable Business Results
MEMBER ENGAGEMENT

Transform Member Engagement Into Measurable Business Results

Elite associations use data-driven engagement strategies to drive measurable retention and revenue growth. run.events connects the dots with precision:

  • Checkmark Full-Funnel Attribution:
    Track exact member journeys from initial engagement to renewals with multi-touch attribution that quantifies the value of each interaction.
  • Checkmark Board-Ready Analytics:
    Showcase irrefutable ROI with dashboards designed for leadership scrutiny—defending budgets and driving strategic investment.
  • Checkmark Enterprise System Integration:
    Bi-directional sync with your AMS, CRM, and marketing platforms provides seamless data flow that eliminates manual reconciliation.

Gain the credibility to position member engagement as a strategic business driver rather than a discretionary expense.

BOOK A STRATEGIC ASSESSMENT
event-excellence
Deliver Association Events That Drive Retention and Revenue
EVENT EXCELLENCE

Deliver Association Events That Drive Retention and Revenue

Strategic associations use events to drive measurable business outcomes and membership growth. run.events enables you to:

  • Checkmark Strategic Event Attribution:
    Connect every event interaction directly to member retention, revenue generation, and organizational growth metrics.
  • Checkmark Hierarchical Governance Framework:
    Maintain brand consistency across chapters and regions while enabling local customization that drives relevance.
  • Checkmark Operational Excellence Engine:
    Automate repetitive tasks with AI-driven workflows that reduce event costs by up to 58% and reallocate staff to strategic initiatives.

Transform your events from cost centers to strategic drivers of association growth and member value.

EXPLORE EVENT CAPABILITIES
revenue-diversification
Build Sustainable Revenue Beyond Membership Dues
REVENUE DIVERSIFICATION

Build Sustainable Revenue Beyond Membership Dues

Forward-thinking associations create diversified revenue streams that reduce dependency on membership dues. run.events delivers:

  • Checkmark Strategic Partnership Engine:
    Develop high-value sponsorship programs with quantifiable ROI for partners, driving renewal rates 47% higher than industry averages.
  • Checkmark Multi-Channel Revenue Architecture:
    Create targeted promotion opportunities across your digital properties with sophisticated audience segmentation.
  • Checkmark Financial Analytics Dashboard:
    Track performance across all revenue channels with comprehensive analytics that identify optimization opportunities.

Create a resilient financial foundation with diversified, predictable revenue streams that drive sustainable growth.

EXPLORE REVENUE SOLUTIONS
PROVEN ASSOCIATION SOLUTIONS

Solving Your Critical Association Challenges

See how run.events addresses the most pressing challenges faced by association leaders:

Critical Challenge run.events Solution Documented Results
Declining membership without clear engagement metrics Multi-touch attribution linking engagement directly to retention and revenue 67% increase in board support and 43% higher renewal rates
Inefficient operations draining staff resources Comprehensive automation and workflow optimization 58% reduction in administrative costs and 74% improvement in staff productivity
Over-reliance on membership dues for revenue Diversified revenue stream management with partner attribution 41% increase in non-dues revenue and 47% higher sponsor retention
Disconnected systems creating data silos Unified platform with seamless AMS and CRM integration 86% reduction in manual data entry and 92% improvement in data accuracy
Difficulty proving value to leadership and members Comprehensive analytics and outcome tracking dashboard 73% improvement in perceived value and 36% budget increase approval
EXPLORE ASSOCIATION PLATFORM

Elevate Your Association to the Board's Strategic Agenda

Join association leaders who've transformed member engagement from a cost center to a strategic business driver with measurable impact on retention, non-dues revenue, and organizational growth.

Book Your Strategic Assessment

Our association consultants will analyze your current engagement strategy and identify high-impact opportunities in a personalized 30-minute consultation.

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No obligation
Actionable insights
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