Our Values, Our Foundation.

Our values are more than just words. They shape our culture, drive our decisions, and define every interaction. From building our platform to supporting our customers, these seven core principles reflect who we are and what we believe in.



1

We Care For Our People

Our team members are the heart of run.events. We foster an environment where everyone feels valued, supported, and empowered to do their best work.

🌟 We prioritize work-life balance and mental wellbeing
🌟 We celebrate achievements and recognize contributions
🌟 We support professional growth and development

"Taking care of our team means they can take better care of our customers. It's that simple."

— Margit Jugo, Chief Financial Officer

2

We Dream Big

Innovation is in our DNA. We constantly push boundaries to transform how events are managed, experienced, and measured in the digital age.

🚀 We challenge conventional thinking in event technology
🚀 We invest in forward-thinking research and development
🚀 We aren't afraid to take calculated risks

"The future of events is being written today. We're making sure run.events is holding the pen."

— Adis Jugo, Chief Executive Offier

3

We Are Humble

Great ideas can come from anywhere. We approach our work with curiosity and openness, knowing that listening carefully to others often leads to better solutions.

🧠 We learn from our customers, competitors, and mistakes
🧠 We seek and welcome constructive feedback
🧠 We give credit where it's due and celebrate team wins

"The moment we think we know everything is the moment we stop growing. Humility keeps us innovative."

— Elena Kovacevic, Chief Business Development Officer

4

We Are Friendly

Technology should feel human. We bring warmth, approachability, and genuine care to every interaction—with our customers, partners, and each other.

😊 We build relationships, not just transactions
😊 We communicate with clarity, empathy, and respect
😊 We go above and beyond to help others succeed

"In the tech world, being friendly isn't just nice—it's our competitive advantage."

— Mustafa Toroman, Chief Technology Officer

5

We Are Multinational

With team members across several countries, our diversity is our strength. Different perspectives and backgrounds fuel our creativity and help us serve a global audience.

🌎 We celebrate cultural differences and diverse viewpoints
🌎 We design for global accessibility and inclusivity
🌎 We build cross-cultural understanding through collaboration

"Our multinational team gives us insight into global event needs that a single-location company could never achieve."

— Nina Baras, Chief Operating Officer

6

We Give Back To The Community

Success means more when it's shared. We're committed to using our platform, resources, and expertise to support causes that create positive social impact.

❤️ Our platform is forever free for community and charity events
❤️ We donate 1% of annual revenue to educational initiatives
❤️ Each team member receives paid volunteer days annually

Our Impact: run.events has powered charity and community events worldwide, helping raise funding for various causes.

7

We Love Our Planet

Environmental responsibility is embedded in our product development and company operations. We're committed to helping the event industry reduce its carbon footprint.

🌱 Our carbon footprint calculator helps events measure their impact
🌱 We develop paperless solutions that eliminate waste
🌱 Our operations are carbon-neutral through offsets and sustainable practices

Sustainability Innovation: We are recognized as "Sustainable Vendor 2025" by International Confex Show in London.